I formed a team with Ly Major and James Kaye to complete the D&AD GiffGaff brief.
Early on in our concept brainstorm, we decided to take inspiration from Golden Wolf Studio and have the advert be a single object morphing to follow a visual narrative (with v/o narration as well). We listed the key points in the brief and noted some narrative ideas
James created a moodboard to get an idea for style, colours, fonts, and logos.
James also created a plot outline so we had some ideas of narration and visuals
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